# Damian Lillard’s Product Credibility Beats Celebrity Hype

> Damian Lillard co-founded Move Insoles without heavy promotion, gaining NBA players and stars like Ja Morant and A’ja Wilson.
- Title: Damian Lillard’s Product Credibility Beats Celebrity Hype
- Summary: Damian Lillard co-founded Move Insoles without heavy promotion, gaining NBA players and stars like Ja Morant and A’ja Wilson. Damian Lillard co-founded Move…
- Keywords: damian lillard, move insoles, nba, ja morant, a’ja wilson, portland trail blazers, product credibility, Inc
- Source: Inc — https://inc.com/liyana-illyas/damian-lillard-product-credibility-ahead-celebrity-hype/91424652
- Read time: 1 min
- Topics: damian lillard, move insoles, nba, ja morant, a’ja wilson, portland trail blazers, sports, product credibility
## Damian Lillard’s Product Credibility
Damian Lillard co-founded Move Insoles, a company selling performance shoe inserts for up to $64.99 a pair.
## NBA Players Use Move Insoles
Move Insoles is used by athletes across 25 NBA teams, Dallas Cowboys receiver CeeDee Lamb, and WNBA star A’ja Wilson.
## Lillard’s Low-Key Approach
Lillard hasn’t aggressively promoted his involvement, surprising even teammate Ja Morant who learned he co-founded the company.
## Marketing Strategy
Marketing experts say Lillard’s subtle approach builds credibility without making him the center of every sales pitch.
## Move Insoles’ Reach
Move Insoles counts players on an estimated 25 NBA teams among its users, according to co-founder Nate Jones.
## Lillard’s Credibility Focus
Lillard appears prominently on Move’s website but remains an advocate rather than a pitchman for the product.
## What Happens Next
Move Insoles continues to gain traction among athletes without heavy celebrity promotion.
## Key takeaway

Damian Lillard co-founded Move Insoles, a performance shoe insert company, without aggressive promotion, gaining traction among NBA players and athletes.