# Daniel Hong Joins Nebula17 as COO

> Daniel Hong becomes Chief Operating Officer for Nebula17, the US-Japan music company launching global distribution with The Orchard.
- Title: Daniel Hong Joins Nebula17 as COO · Music Business Worldwide
- Summary: Daniel Hong becomes Chief Operating Officer for Nebula17, the US-Japan music company launching global distribution with The Orchard. Daniel Hong joins…
- Keywords: daniel hong, nebula17, the orchard, naoki osada, yg usa, jyp usa, avex, music, Music Business Worldwide
- Source: Music Business Worldwide — https://musicbusinessworldwide.com/daniel-hong-joins-nebula17-as-coo-as-naoki-osadas-us-japan-music-company-signs-distribution-deal-with-the-orchard
- Published: 2026-11-04T17:35:09+00:00
- Read time: 1 min
- Topics: daniel hong, nebula17, the orchard, naoki osada, yg usa, jyp usa, avex, music, business
## Nebula17 Appoints Daniel Hong
Nebula17, the Los Angeles-based music company founded by former Avex USA CEO Naoki Osada, has appointed Daniel Hong as Chief Operating Officer.
## Hong's Background
Hong previously served as CEO of YG USA and COO of JYP USA, the US operations of K-pop companies YG Entertainment and JYP Entertainment.
## Global Distribution Deal
Nebula17 has signed a global distribution partnership with The Orchard, a Sony Music Entertainment company.
## Hong's Role
At Nebula17, Hong will work alongside Osada on company strategy, operations, and growth while leading the company’s international division.
## Hong's K-pop Experience
During his time in K-pop, he worked closely with acts including BLACKPINK, Stray Kids, and GIRLSET (formerly VCHA).
## Hong's Vision
Hong stated J-pop feels ready for its moment out here with incredible production, ride-or-die fanbases, and fresh sound.
## New Hires
Nebula17 also hired Martha Blair Reynolds as Senior Director of Marketing, René Mark as Director of Digital, and Natalie Walsh as Director of A&R.
## Key takeaway

Daniel Hong joins Nebula17 as COO after leading K-pop companies YG USA and JYP USA, as the US-Japan music company signs a global distribution deal with The Orchard.