# Dasha Smith Named CAA COO, Warner Music MENA Expands

> Dasha Smith joins CAA as COO after NFL role; Warner Music MENA adds leadership to boost Arab artist growth.
- Title: Dasha Smith Named CAA COO, Warner Music MENA Expands
- Summary: Dasha Smith joins CAA as COO after NFL role; Warner Music MENA adds leadership to boost Arab artist growth. Dasha Smith becomes CAA's chief operating officer…
- Keywords: dash smith, caa, warner music, mena, ahmed nureni, ahmad alghawanmeh, arab artists, executive turntable, Dasha, Smith, Named, COO
- Source: Billboard — https://billboard.com/lists/executive-turntable-dasha-smith-named-coo-of-caa
- Author: Ariel King,Jessica Nicholson,Kristin Robinson
- Published: 2026-10-09T18:18:38+00:00
- Read time: 1 min
- Topics: dash smith, caa, warner music, mena, ahmed nureni, ahmad alghawanmeh, arab artists, executive turntable
## Dasha Smith Joins CAA
Creative Artists Agency named Dasha Smith chief operating officer after NFL role as executive vp, chief administrative officer.

> Dasha is a remarkably talented, accomplished and energetic leader with a deep understanding of how global organizations operate at their very best
## CAA Leadership Statement
CAA co-chairman Bryan Lourd praised Smith's talent and experience guiding media and sports organizations.

> We look forward to welcoming her to our senior management team and benefiting from her significant experience helping to guide leading media and sports organizations
## Smith's Background
Smith previously held roles at Sony Music Entertainment and GCM Grosvenor before joining CAA.

> I have tremendous respect for the industry leadership position that CAA and its management team continue to build on every year
## Warner Music MENA Expansion
Warner Music Middle East and North Africa promoted Ahmed Nureni to managing director and Ahmad Alghawanmeh as general manager.

> I’m excited to be stepping into this new role at Warner Music MENA
## Nureni's Vision
Nureni aims to become the number one destination for artists across the Arab world through growth opportunities.

> With Ahmad joining our team, we are now in the best position to capitalize on these opportunities and become the number one destination for artists across the Arab world
## Alghawanmeh's Perspective
Alghawanmeh emphasizes combining Warner Music's global resources with local expertise for Arab artist development.

> By combining WMG’s global resources with our local expertise, we’re well positioned to be an empowering home for Arab artists and a strong partner in driving their commercial and creative growth
## Key takeaway

Dasha Smith becomes CAA's chief operating officer following NFL experience, while Warner Music MENA promotes Ahmed Nureni and Ahmad Alghawanmeh to strengthen regional artist development.