# Dear Media Hosts Push Brands to Create Authentic Partnerships

> Podcast host Amanda Hirsch urges brands to ditch scripts for authentic creator partnerships.
- Title: Dear Media Hosts Push Brands to Create Authentic Partnerships
- Summary: Podcast host Amanda Hirsch urges brands to ditch scripts for authentic creator partnerships. Podcast host Amanda Hirsch advocates for brands to collaborate…
- Keywords: amanda hirsch, dear media, podcast, brand partnerships, creator marketing, weight watchers, Dear, Media, Hosts, Push, Brands, Create
- Source: Adweek — https://adweek.com/media/dear-media-amanda-hirsch-advertising-week
- Author: Mark Stenberg
- Published: 2026-10-06T21:24:18+00:00
- Read time: 1 min
- Topics: amanda hirsch, dear media, podcast, brand partnerships, creator marketing, weight watchers
## Amanda Hirsch's Partnership Approach
Podcast host Amanda Hirsch prioritizes organic brand connections over scripted deals.

> I'm thinking about my audience, like, 'Wait, they would love this,' 'This would be so helpful for them.'
## Dear Media's Model
Dear Media runs 100 shows with 40 salespeople, avoiding programmatic ads for direct creator-brand collaboration.
## Mullett on Creator Autonomy
Mark Mullett says brands should let creators cook without scripts, as it benefits both parties.

> Let creators create. If they said yes to working with a brand, let them cook, let them do their thing. It's going to be better for you.
## Financial Performance
Dear Media generated $50m-$100m in revenue last year after raising $12m in investment.
## Weight Watchers Partnership
Dear Media created a Weight Watchers show focusing on GLP-1 journeys through personal stories.
## Hirsch's Success Metric
Hirsch considers an episode successful when listeners love a new guest they never heard before.
## Key takeaway

Podcast host Amanda Hirsch advocates for brands to collaborate with creators through organic engagement rather than scripted ads.