# Delta Builds Ads Business After United

> Delta Air Lines launches ad network to compete with United's retail media success
- Title: Delta Builds Ads Business After United · Adweek | Shortify
- Summary: Delta Air Lines launches ad network to compete with United's retail media success Delta aims to leverage 200 million travelers and SkyMiles loyalty program…
- Keywords: delta air lines, united airlines, kinective media, sky miles, milesplus, retail media, ad revenue, Delta, Builds, Ads, Business, United
- Source: Adweek — https://adweek.com/commerce/delta-air-lines-follows-united-in-building-an-ads-business
- Author: Mitchell Parton
- Published: 2026-09-28T14:59:37+00:00
- Read time: 1 min
- Topics: delta air lines, united airlines, kinective media, sky miles, milesplus, retail media, ad revenue
## Delta hires media expert
Delta Air Lines appointed Keri Paison to lead its new media network after her Deloitte Digital role generating $600 million in client revenue.

> Seatbelt fastened and ready for takeoff
## United's media network
United Airlines launched Kinective Media in 2024 to target travelers through its app and in-flight screens with loyalty program partners.
## Delta's loyalty growth
Delta reported 19% higher SkyMiles membership and related revenue in Q2 2025 with Gen Z members driving double-digit growth.
## McDonald's media move
McDonald's rolled out McDonald's Media Network in 2024 to pitch data to brands aiming for a $1 billion ad business.
## Delta's ad strategy
Delta plans to use its 200 million traveler base and SkyMiles program to build ad revenue through partnerships and data.
## Key takeaway

Delta aims to leverage 200 million travelers and SkyMiles loyalty program for ad revenue