# Dickies Arena Renamed Ariat Arena

> Fort Worth's Dickies Arena gets new name in 10-year deal with Ariat.
- Title: Dickies Arena Renamed Ariat Arena | Shortify
- Summary: Fort Worth's Dickies Arena gets new name in 10-year deal with Ariat. Fort Worth's Dickies Arena renamed to Ariat Arena under a 10-year naming rights…
- Keywords: dickies arena, ariat arena, fort worth, nfl, stock show, rodeo, news, local, Dickies, Arena, Renamed, Ariat
- Source: FOX 4 News Dallas-Fort Worth — https://fox4news.com/news/dickies-arena-renamed-ariat-arena-new-10-year-partnership
- Author: Grace Marocco
- Published: 2026-10-26T00:00:00+00:00
- Read time: 1 min
- Topics: dickies arena, ariat arena, fort worth, nfl, stock show, rodeo, news, local
## New Name
Fort Worth's Dickies Arena changed its name to Ariat Arena under a 10-year naming rights deal with Trail Drive Management Corp. and Ariat International.
## What's Next
Crews will install new permanent signs by the end of the year for the 130th Fort Worth Stock Show & Rodeo starting January 15.
## Why Ariat?
Ariat, which opened a regional headquarters in Fort Worth in 2020, became the arena's exclusive partner for Western wear, workwear, and boots.
## Key takeaway

Fort Worth's Dickies Arena renamed to Ariat Arena under a 10-year naming rights partnership with the apparel company.