# Diet Coke’s Fridge Cig Trend Gains Momentum

> Younger consumers now call Diet Coke a 'fridge cigarette' after TikTok creator Rachel Reno’s viral video.
- Title: Diet Coke’s Fridge Cig Trend Gains Momentum · Inc | Shortify
- Summary: Younger consumers now call Diet Coke a 'fridge cigarette' after TikTok creator Rachel Reno’s viral video. Diet Coke’s 'fridge cigarette' nickname…
- Keywords: diet coke, fridge cigarette, tiktok, rachel reno, coca cola, north american sales, gen z, coca cola zero, henrique braun, Diet, Coke, Fridge
- Source: Inc — https://inc.com/kamya-marwah/coca-cola-diet-coke-fridge-cigarette-trend/91427341
- Read time: 1 min
- Topics: diet coke, fridge cigarette, tiktok, rachel reno, coca cola, north american sales, gen z, coca cola zero, henrique braun
## Diet Coke’s New Nickname
Younger consumers now call Diet Coke a 'fridge cigarette' after TikTok creator Rachel Reno’s viral video.

> fridge cigarette
## Origin of the Term
The term took off online in June 2025 after TikTok creator Rachel Reno posted that she’d overheard someone call Diet Coke a 'fridge cigarette' in a video.

> fridge cigarette
## Cultural Moment
Diet Coke is having a cultural moment with younger consumers just as Coca-Cola’s North American volume stalls.
## Coca-Cola’s Performance
Coca-Cola just reported its third-quarter results, with overall North American unit case volume flat.
## Diet Coke Growth
Diet Coke and Coca-Cola Zero both grew volumes by double digits in North America during the quarter.
## CEO’s Reaction
CEO Henrique Braun told Yahoo Finance that Diet Coke and Coca-Cola Zero both grew volumes by double digits in North America during the quarter.
## No Direct Link
There is no evidence that the 'fridge cigarette' phenomenon is driving those numbers, but it does make Diet Coke’s cultural moment more interesting.
## Cultural Relevance
This isn’t simply an old product becoming the subject of an internet joke. It’s an old product finding new relevance at a time when younger consumers are creating their own language and rituals around it.
## Key takeaway

Diet Coke’s 'fridge cigarette' nickname, popularized by TikTok creator Rachel Reno in June 2025, is gaining traction among Gen-Z as Coca-Cola’s North American sales stall.