# Different Raises $48 Million Seed To Automate B2B Demand Generation With AI

> Different secures $48m seed funding to automate B2B demand generation using AI.
- Title: Different Raises $48 Million Seed To Automate B2B Demand…
- Summary: Different secures $48m seed funding to automate B2B demand generation using AI. Different, a San Francisco AI marketing platform, raised $48 million to scale…
- Keywords: different, general catalyst, seed funding, ai marketing, b2b demand generation, san francisco, startups, business, Raises, Million, Seed, Automate
- Source: Pulse 2.0 — https://pulse2.com/different-raises-48-million-seed-to-automate-b2b-demand-generation-with-ai
- Author: Amit Chowdhry
- Published: 2026-10-20T20:37:26+00:00
- Read time: 1 min
- Topics: different, general catalyst, seed funding, ai marketing, b2b demand generation, san francisco, startups, business
## Different secures $48m seed round
Different has emerged from stealth with a $48 million seed round led by General Catalyst, with participation from Lightspeed Venture Partners.
## Co-founders bring AI marketing expertise
The San Francisco-based company was founded by Ajeet Singh, Abhishek Pani, and Abhinav Yajurvedi, who previously co-founded ThoughtSpot and Nutanix.
## AI platform automates B2B campaigns
Different's system lets marketers set strategy while its AI handles campaign orchestration across channels, including ads, emails, and landing pages.
## Early results show efficiency gains
Motif increased campaign workload from one to over a dozen across four channels, while Descope redirected 60% of paid ad spend lost to poor targeting.
## Key takeaway

Different, a San Francisco AI marketing platform, raised $48 million to scale B2B demand generation with automated campaigns.