# Dillas Quesadillas Ready for Franchising Growth

> Texas chain Dillas Quesadillas prepares for rapid expansion through franchising after refining operations and menu.
- Title: Dillas Quesadillas Ready for Franchising Growth | Shortify
- Summary: Texas chain Dillas Quesadillas prepares for rapid expansion through franchising after refining operations and menu.
- Keywords: dillas quesadillas, franchising, texas chain, quesadilla, operations, menu refinement, growth strategy, Nation's Restaurant News
- Source: Nation's Restaurant News — https://nrn.com/emerging-chains/texas-chain-dillas-quesadillas-ready-for-hockey-stick-growth-through-franchising
- Read time: 1 min
- Topics: dillas quesadillas, franchising, texas chain, quesadilla, operations, menu refinement, growth strategy, food, business
## Dillas Quesadillas Expansion Plan
Texas chain Dillas Quesadillas is ready for rapid growth through franchising after refining operations and menu.

> Everything has scale in mind for us, so whenever we build any system, it's not, 'Is this what we need today?' It's, 'Is this what we need at 20 locations, 50 locations, 100 locations?'
## Founders' Vision for Scale
Cofounder Maggie Gordon designed Dillas with growth in mind, targeting hundreds of locations from day one.

> We're kind of at the point where we feel like it's ready to go.
## Early Growth Challenges
Dillas grew to 11 locations in 13 years but expansion was slower than founders expected.

> They assumed we were another national brand that just hadn't hit town yet.
## Franchising Strategy
Dillas doubled down on franchising earlier this year to prepare for rapid growth.

> We've been working on it a long time. And we're ready to see this thing hockey stick a little bit more.
## Leadership Changes
Promoted industry veteran Michael Mabry to COO to support scaling operations.
## Menu and Operations Refinement
Refined menu and operations to ensure sustainability during rapid expansion.
## Founder Insights
Cofounder Maggie Gordon emphasized scaling systems from day one to avoid rework.

> We're not in the mindset of redoing things.
## Market Perception
Early customers assumed Dillas was a national chain due to its sophisticated systems.

> They assumed we were another national brand that just hadn't hit town yet.
## Growth Timeline
Dillas reached 11 locations in 13 years before accelerating franchising efforts.
## Future Plans
Dillas aims for 'hockey stick' growth through franchising after strategic refinement.

> We're kind of at the point where we feel like it's ready to go.
## Key takeaway

Texas chain Dillas Quesadillas is ready to scale rapidly via franchising after years of strategic refinement.