# Discord opens ads to smaller companies

> Discord launches self-service ad tools and expands video ads to reach more advertisers and drive revenue beyond subscriptions.
- Title: Discord opens ads to smaller companies · Ars Technica
- Summary: Discord launches self-service ad tools and expands video ads to reach more advertisers and drive revenue beyond subscriptions. Discord is expanding its…
- Keywords: discord, advertising, ads manager, video quests, social media, monetization, technology, science, opens, ads, smaller, companies
- Source: Ars Technica — https://arstechnica.com/gadgets/2026/09/discord-gives-advertisers-more-tools-to-target-its-users
- Published: 2026-09-30T15:01:40+00:00
- Read time: 1 min
- Topics: discord, advertising, ads manager, video quests, social media, monetization, technology, science
## Discord launches ads manager
Discord announced Discord Ads Manager this week, a platform letting companies manage ads in one place with forecasting, objective-based bidding, and performance monitoring.
## Self-service access coming early 2027
The ads manager is currently available to select advertisers, but self-service access that extends Discord advertising to smaller studios and marketers won't arrive until early twenty twenty-seven.
## Video Quests get premium tier
Discord is expanding Video Quests, video ads users watch for in-game rewards. The new Video Quests Reserve is a premium, reservation-based offering designed for high-impact brand moments.
## Ads enable better targeting
The updated video ads and Discord Ads Manager will lead to expanded user targeting, Discord said. The company will offer advertisers additional objectives to track soon.
## More ad formats planned
Discord Global VP of Advertising Adam Bauer told GamesBeat the company will continue investing in ad formats across brand awareness and app installation, making Discord more accessible to businesses of any size.

> making Discord more accessible to businesses of any size and giving them more ways to turn engagement into results.
## Users worry about platform change
Some Discord users are concerned that ads and recent changes like age verification and AI moderation could fundamentally alter the platform, though Discord co-founder Stanislav Vishnevskiy says the company is thoughtful about monetization.

> I'm definitely the one who's constantly bringing up enshittification at internal meetings.
## Key takeaway

Discord is expanding its advertising platform with new self-service tools and premium video ads to attract smaller advertisers and grow revenue.