# Disney+ and Hulu Raise Prices Again

> Disney+ and Hulu hike prices for fourth time in four years.
- Title: Disney+ and Hulu Raise Prices Again · PCMAG | Shortify
- Summary: Disney+ and Hulu hike prices for fourth time in four years. Disney+ and Hulu increased prices by $2.50 for ad-free subscriptions to $21.49 monthly, with…
- Keywords: disney plus, hulu, price hike, ad-free, streaming services, 2026, technology, Disney, Raise, Prices, Again, PCMAG
- Source: PCMAG — https://pcmag.com/news/not-again-disney-plus-and-hulu-hike-prices-for-fourth-time-in-4-years
- Author: James Peckham
- Published: 2026-09-24T13:28:49+00:00
- Read time: 1 min
- Topics: disney plus, hulu, price hike, ad-free, streaming services, us, 2026, technology
## Disney+ and Hulu Price Hike
Disney+ and Hulu have raised prices for the fourth time in four years, with ad-free subscriptions jumping by $2.50 to $21.49 monthly.

> Variety reports
## Ad-Free Subscription Cost
The standalone Disney+ or Hulu subscription now costs $21.49 per month, a $2 increase from the bundle price of $21.99.
## Ad-Supported Plan Changes
Standalone ad-supported subscriptions increased by 50 cents to $12.49 monthly, while the Disney+ and Hulu bundle remains at $12.99.
## Disney's Strategy
Disney plans to discontinue the standalone Hulu app later this year, aiming to attract more bundle subscribers at the new price.
## ESPN Bundle Pricing
The Disney+ and ESPN Select bundle costs $21.99 monthly, up by $2, while the ad-free Unlimited option stays at $35.99.
## Competitor Pricing
Competitors raised prices by an average of 13%, while Disney increased its standalone ad-supported offerings by only 4%.

> TechRadar reports
## Future Plans
Disney may introduce a free ad-supported tier, though the selection will likely be limited.

> Disney+ is mulling a free tier
## Key takeaway

Disney+ and Hulu increased prices by $2.50 for ad-free subscriptions to $21.49 monthly, with standalone ad-supported plans rising 50 cents to $12.49.