# Disney Kids Division Partners With Creators

> Disney's Kids & Family division partners with creators like Dhar Mann and Nastya to meet kids where they are.
- Title: Disney Kids Division Partners With Creators · Variety
- Summary: Disney's Kids & Family division partners with creators like Dhar Mann and Nastya to meet kids where they are. Disney's Kids & Family division is…
- Keywords: disney, kids, family, dhar mann, nastya, mipjunior, cannes, viewing habits, entertainment, culture, Division, Partners
- Source: Variety — https://variety.com/2026/tv/global/disney-kids-family-creators-dhar-mann-nastya-1236908306
- Author: Leo Barraclough
- Published: 2026-10-11T19:50:58+00:00
- Read time: 1 min
- Topics: disney, kids, family, dhar mann, nastya, mipjunior, cannes, viewing habits, entertainment, culture
## Disney Kids Division Strategy
Disney's Kids & Family division partners with creators like Dhar Mann and Nastya to meet kids where they are.

> I think we can all probably acknowledge that there’s been a lot of disruption, especially in the kids space
## Viewing Habits Shift
Younger viewers watch everything from Bluey to Squid Game, prompting quick strategy changes.

> I experience it in my own home with a 12 year old
## Strategy Response
Disney steps outside its approach to adapt to changing viewing habits among younger audiences.

> They’re watching everything from Bluey to Squid Game
## Key takeaway

Disney's Kids & Family division is collaborating with creators such as Dhar Mann and Nastya to adapt to changing viewing habits among younger audiences.