# Disney Logo Split Gets Praise, Tree Hut Faces Backlash

> Disney cut its logo in half and got praise while Tree Hut’s redesign sparked customer panic.
- Title: Disney Logo Split Gets Praise, Tree Hut Faces Backlash · Inc
- Summary: Disney cut its logo in half and got praise while Tree Hut’s redesign sparked customer panic. Disney’s split logo campaign received positive reactions online…
- Keywords: disney, tree hut, logo redesign, hulu, seahawks, nfl, inc, marketing strategy, brand identity, customer reaction, rebranding, Logo
- Source: Inc — https://inc.com/temilola-agbede/disney-logo-redesign-marketing-strategy/91419707
- Read time: 1 min
- Topics: disney, tree hut, logo redesign, hulu, seahawks, nfl, inc, marketing strategy, brand identity, customer reaction, rebranding
## Disney Logo Split Campaign
Disney cut its logo in half on September 21 with Hulu’s green 'Hu' and Disney’s 'Dis' paired with show characters.

> Hu Dis?
## Disney+ Canada Claims Campaign
Disney+ Canada stated Hulu shows now live inside the Disney+ app by October 7, according to LBB.
## Design Press Reaction
Design press reported surprise that Disney cut its own logo and noted positive online reactions.
## Tree Hut Redesign
Tree Hut dropped its tree emblem and serif lettering for a bubbly text-only logo in December.
## Tree Hut Customer Reaction
Many fans said the new look seemed made for kids or looked like a cheap knockoff, per Parade.

> giving dollar store dupe
## Sézane Redesign
Sézane announced August 23 would bring a new visual identity, redesigned stores, and a refreshed fall collection.
## Why Logo Changes Matter
A logo redesign tells customers who the brand is for now, as they react to what they think they are losing.
## Customer Reaction Pattern
Tree Hut’s redesign was criticized for looking cheap while Sézane’s shift upmarket faced fewer complaints.
## Key Takeaway
How much a design changes tells very little about how customers will react to the brand.
## Key takeaway

Disney’s split logo campaign received positive reactions online while Tree Hut’s redesign was criticized for looking cheap.