# Disney raises streaming prices again

> Disney+ and Hulu join Netflix, Apple TV and Peacock in raising subscription costs, as streaming services turn to price hikes to boost profits.
- Title: Disney raises streaming prices again · TechCrunch | Shortify
- Summary: Disney+ and Hulu join Netflix, Apple TV and Peacock in raising subscription costs, as streaming services turn to price hikes to boost profits. Disney raised…
- Keywords: disney, disney+, hulu, streaming services, price increases, netflix, apple tv, peacock, technology, startups, raises, streaming
- Source: TechCrunch — https://techcrunch.com/2026/09/23/disney-and-hulu-add-to-the-growing-trend-of-streaming-inflation
- Author: Lauren Forristal
- Published: 2026-09-23T18:06:27+00:00
- Read time: 1 min
- Topics: disney, disney+, hulu, streaming services, price increases, netflix, apple tv, peacock, technology, startups
## Disney raises streaming prices
Disney+ and Hulu are raising subscription costs. The ad-free bundle goes to twenty-one ninety-nine a month from nineteen ninety-nine.
## All the standalone plans go up too
Ad-free standalone Disney+ and Hulu each rise to twenty-one forty-nine a month from eighteen ninety-nine. Ad-supported plans rise to twelve forty-nine.
## Industry-wide streaming inflation
Disney joins Netflix, Apple TV and Peacock in raising prices this year. Streaming companies have steadily increased costs since the services launched.
## Disney+ cost seven dollars in 2019
When Disney+ launched in twenty nineteen, basic monthly subscription cost six ninety-nine. The service has gradually moved away from that intro price.
## Streaming drives Disney profits
Disney said entertainment streaming revenue from Disney+ and Hulu rose eleven percent to five point five billion dollars in its third quarter twenty twenty-six.
## Disney explores free tier and new features
Disney is exploring a free tier for Disney+ to compete with YouTube and Tubi. The company also launched Playlists, a feature to help users discover content.
## Key takeaway

Disney raised Disney+ and Hulu prices by up to three dollars a month, continuing an industry-wide trend of streaming inflation as services seek profitability.