# Diwali Gaming Festivities

> Krafton launches Indian Diwali-themed character Kiaraa for BGMI.
- Title: Diwali Gaming Festivities · Financialexpress | Shortify
- Summary: Krafton launches Indian Diwali-themed character Kiaraa for BGMI. Krafton introduces Kiaraa, a first made-in-India character for BGMI, with Diwali-themed…
- Keywords: krafton, bgmi, diwali, kiaraa, india, gaming, festival, in-app-purchases, business, money, news, Festivities
- Source: Financialexpress — https://financialexpress.com/life/lifestyle/diwali-fervour-engulfs-the-gaming-world/4353123
- Author: Kunal Doley
- Published: 2026-10-03T19:15:17+00:00
- Read time: 1 min
- Topics: krafton, bgmi, diwali, kiaraa, india, gaming, festival, in-app-purchases, business, money, news
## Diwali Gaming Update
Krafton drops Indian character Kiaraa into BGMI for Diwali season.

> Krafton drops Indian character kiaraa into bgmi for diwali season
## Diwali Bazaar Launch
BGMI introduces Diwali-themed bazaar with 270 million Indian players.

> BGMI introduces Diwali-themed bazaar with 270 million Indian players
## Kiaraa Character Details
Kiaraa is Krafton's first made-in-India character with a dedicated world.

> Kiaraa is krafton's first made-in-india character with a dedicated world
## Festive Content Features
BGMI adds Nakshatra collection, prize path, and in-game rewards for Diwali.

> BGMI adds nakshatra collection, prize path, and in-game rewards for diwali
## Player Engagement Strategy
Krafton ensures Diwali content accessible without real money spending.

> Krafton ensures diwali content accessible without real money spending
## Market Context
75% of Indian gamers spend real money on in-app purchases in 2025.

> 75% of Indian gamers spend real money on in-app purchases in 2025
## Industry Expert View
Rohit Agarwal says Krafton builds Diwali content around Indian players first.

> Rohit Agarwal says Krafton builds Diwali content around Indian players first
## Past Diwali Gaming Events
Free Fire Max and Battle Stars added Diwali themes in 2023 and 2024.

> Free Fire Max and Battle Stars added Diwali themes in 2023 and 2024
## Key takeaway

Krafton introduces Kiaraa, a first made-in-India character for BGMI, with Diwali-themed content to engage Indian gamers.