# Dodge La Femme: Pink Car for Women

> Dodge's 1954 pink car for women sold poorly but inspired modern car culture.
- Title: Dodge La Femme: Pink Car for Women · Jalopnik | Shortify
- Summary: Dodge's 1954 pink car for women sold poorly but inspired modern car culture. Dodge's 1954 La Femme concept car, a pink Dodge Royal Lancer, was marketed to…
- Keywords: dodge, la femme, dodge royal lancer, 1954, pink car, women's cars, automotive history, cars, culture, Femme, Pink, Car
- Source: Jalopnik — https://jalopnik.com/2279789/your-favorite-dodge-reader-question
- Author: Erin Marquis
- Published: 2026-10-07T13:25:00+00:00
- Read time: 1 min
- Topics: dodge, la femme, dodge royal lancer, 1954, pink car, women's cars, automotive history, cars, culture
## Dodge's 1954 La Femme Concept
Dodge launched a pink car for women in 1954, a concept that sold poorly but challenged automotive norms.

> Hey, women exist. What about a car for them?
## Why La Femme Failed
The car targeted women unable to work or engage with credit, a market Dodge never fully understood.

> No, it did not sell well.
## Historical Context
Cars were marketed to women as quiet, low-soot vehicles for leisure, not household tasks.

> Cars were seen as quirky machines for fun.
## Gender Gap in Automotive Design
Women were forgotten by the industry after cars became status symbols for men.

> For women, cars were just another appliance to complete household tasks.
## Modern Perspective
The La Femme concept remains a symbol of early gender-inclusive automotive design despite poor sales.

> I would have been floored by a Dodge sedan in Dusty Rose pink.
## Key takeaway

Dodge's 1954 La Femme concept car, a pink Dodge Royal Lancer, was marketed to women but sold poorly, highlighting historical gender gaps in automotive design.