# Domino's New Product Boosts Sales

> Domino's Domino pizza fixes slumping sales with personalized options.
- Title: Domino's New Product Boosts Sales · Pymnts | Shortify
- Summary: Domino's Domino pizza fixes slumping sales with personalized options. Domino's new individual pizza option boosts same-store sales growth after slowing to…
- Keywords: dominos, domino, pizza, sales, personalization, same-store-sales, business, finance, Domino's, Product, Boosts, Pymnts
- Source: Pymnts — https://pymnts.com/news/retail/2026/dominos-uses-personalization-fix-slumping-sales-growth
- Author: PYMNTS
- Published: 2026-10-13T15:44:56+00:00
- Read time: 1 min
- Topics: dominos, domino, pizza, sales, personalization, same-store-sales, business, finance
## New CEO Joe Jordan
Domino's new CEO Joe Jordan said the Domino pizza meets customer need for individual options in group meals.

> The Domino allows us to meet that need with a product designed for individual choice, while still preserving the shared occasion that makes pizza so special.
## Domino Product Launch
Domino launched a rectangular two-slice pizza for one on August 31 for individual topping choices.

> The Domino is a rectangular, two-slice pizza made for one and provides a way for each person to have a pizza with the toppings they want, even when part of a group that is sharing a meal.
## Slumping Sales Growth
U.S. same-store sales growth slowed to 0.3% in Q3 2026 from 5.2% in 2025, down from 1.7% internationally.

> Domino's launched the Domino during a quarter in which year-over-year same-store sales growth slowed to 0.3% in U.S. stores, down from 5.2% in 2025, and 0.2% in international stores, down from 1.7%.
## Sales Strategy Shift
Domino's targets more individual orders through personalized promotions to increase items-per-order.

> Together with innovative products, Domino's is working to deliver more targeted promotions to customers through its website to drive up the items-per-order metric.
## Key takeaway

Domino's new individual pizza option boosts same-store sales growth after slowing to 0.3% in U.S. stores.