# DraftKings Stock Falls on Prediction-Market Spending Plans

> DraftKings shares drop 4% as CEO reveals aggressive prediction-market spending plans, while Flutter Entertainment slips and Robinhood rises.
- Title: DraftKings Stock Falls on Prediction-Market Spending Plans
- Summary: DraftKings shares drop 4% as CEO reveals aggressive prediction-market spending plans, while Flutter Entertainment slips and Robinhood rises. DraftKings stock…
- Keywords: draftkings, flutter entertainment, robinhood, prediction markets, sports betting, nfl, stock market, spending plans, margin concerns, prediction markets business, Stock, Falls
- Source: 24/7 Wall St. — https://247wallst.com/investing/2026/09/23/draftkings-drops-4-as-prediction-market-spending-plans-stir-margin-doubts-flutter-entertainment-slips-robinhood-ticks-up
- Author: David Moadel
- Published: 2026-09-23T16:52:57+00:00
- Read time: 1 min
- Topics: draftkings, flutter entertainment, robinhood, prediction markets, sports betting, nfl, stock market, spending plans, margin concerns, prediction markets business
## DraftKings stock drops 4%
DraftKings shares fell 4% in Wednesday morning trading after CEO revealed plans to increase spending on prediction markets.
## DraftKings CEO details spending plans
DraftKings CEO Jason Robins said sportsbook handle rose 15% year over year and expects $1 billion in adjusted EBITDA for the current year.
## Prediction markets growing quickly
DraftKings approaches double-digit share of consumer volume in sports prediction markets, with regulatory position unsettled.
## DraftKings to pull forward marketing spending
DraftKings expects to lift marketing and customer promotions in states without licensed online sports betting, potentially pulling forward investment previously planned for next year.
## Flutter Entertainment slips 1%
Flutter Entertainment stock fell 1% in Wednesday morning trading as it faces similar spending concerns but with a milder reaction.
## Robinhood rises 0.8%
Robinhood stock rose 0.8% in Wednesday morning trading, contrasting DraftKings' decline on the same news.
## Prediction markets business split
DraftKings and Flutter Entertainment face spending pressure, while Robinhood's event contracts show different pricing dynamics for prediction-market customers.
## What to watch next
DraftKings needs next quarterly update to refine spending framing, while Flutter Entertainment's progress depends on DraftKings' cost trajectory.
## Market reaction summary
DraftKings stock fell 4% as prediction-market spending plans raised margin concerns, contrasting with Flutter Entertainment's smaller decline and Robinhood's rise.
## Key takeaway

DraftKings stock fell 4% after CEO said it would increase marketing spending for prediction markets, causing margin concerns despite Flutter Entertainment's smaller decline and Robinhood's rise.