# Election Ads Pushed 10% to Ad-Free Tiers

> Record political ad spending drove 10% of viewers to ad-free options during midterms.
- Title: Election Ads Pushed 10% to Ad-Free Tiers · Adweek | Shortify
- Summary: Record political ad spending drove 10% of viewers to ad-free options during midterms. Nearly 10% of U.S.
- Keywords: election advertising, ad-free subscriptions, midterm elections, streaming services, political ads, record spending, 2024 midterms, Adweek
- Source: Adweek — https://adweek.com/convergent-tv/election-advertising-drove-10-of-viewers-to-seek-ad-free-options
- Author: Jack Neff
- Published: 2026-11-13T21:58:11+00:00
- Read time: 1 min
- Topics: election advertising, ad-free subscriptions, midterm elections, streaming services, political ads, record spending, 2024 midterms
## Election ad spending surge
Record $11.9 billion in political ad spending shifted to connected TV during 2024 midterms.
## 10% of viewers switched to ad-free
Nearly 10% of U.S. adults upgraded to ad-free subscriptions or canceled streaming services during election cycle.
## Age group differences in ad response
Adults aged 35-44 most likely to mute or cancel subscriptions while younger viewers aged 18-24 engaged with political ads.
## Key takeaway

Nearly 10% of U.S. adults upgraded to ad-free subscriptions or canceled streaming services after 2024 election ads.