# e.l.f. Cosmetics Launches Mirror Mix Album

> e.l.f. Cosmetics releases Mirror Mix album featuring 50 rising artists in one creative sprint.
- Title: e.l.f. Cosmetics Launches Mirror Mix Album · Rolling Stone
- Summary: e.l.f. Cosmetics releases Mirror Mix album featuring 50 rising artists in one creative sprint. e.l.f. Cosmetics launched Mirror Mix, an album with 50 rising…
- Keywords: e.l.f. cosmetics, mirror mix, music industry, independent artists, spotify, youtube, get ready with music, geo massive, patrick okeefe, chief integrated marketing officer, Cosmetics, Launches
- Source: Rolling Stone — https://rollingstone.com/music/music-news/50-creators-one-album-inside-e-l-f-cosmetics-mirror-mix-1235631091
- Author: Rolling Stone
- Published: 2026-09-25T13:24:13+00:00
- Read time: 1 min
- Topics: e.l.f. cosmetics, mirror mix, music industry, independent artists, spotify, youtube, get ready with music, geo massive, patrick okeefe, chief integrated marketing officer
## e.l.f. Cosmetics Launches Mirror Mix
e.l.f. cosmetics released mirror mix, its second original music compilation album featuring fifty rising artists across pop, r&nb, latin, and rock genres.
## Music Industry Challenges for Artists
one in three artists say lack of exposure prevents their music from being heard, and eighty-two percent say they can't afford to tour.
## Artist Touring Affordability Crisis
eighty-seven point five percent of eighteen to twenty-four year olds say touring is completely unaffordable.
## Get Ready With Music Album
e.l.f. launched get ready with music, the album, in 2024, which gained record views and streams on spotify and youtube.
## Patrick O'Keefe's Vision
patrick o'keefe, chief integrated marketing officer, e.l.f. brands, said beauty and music are both powerful forms of self-expression.
## Mirror Mix Creation Process
artists worked with producer michelle bell, founder of geo massive, for three days with eight hours of pure writing time.
## Key takeaway

e.l.f. Cosmetics launched Mirror Mix, an album with 50 rising artists to address music industry barriers for independent creators.