# Enhanced Games Acquires DEAG Stake

> Enhanced Group buys 77% of DEAG for $115M in all-stock deal.
- Title: Enhanced Games Acquires DEAG Stake · Music Business Worldwide
- Summary: Enhanced Group buys 77% of DEAG for $115M in all-stock deal. Enhanced Group acquires 77% of European promoter DEAG in $115M all-stock deal to gain live event…
- Keywords: enhanced games, deag, 77%, all-stock deal, $115m, live events, ticketing, music, Music Business Worldwide
- Source: Music Business Worldwide — https://musicbusinessworldwide.com/enhanced-games-owner-to-acquire-77-of-european-promoter-deag-in-all-stock-deal-valuing-it-at-115m
- Published: 2026-11-06T13:01:09+00:00
- Read time: 1 min
- Topics: enhanced games, deag, 77%, all-stock deal, $115m, live events, ticketing, music, business
## Deal Announcement
Enhanced Group agreed to acquire 77% of Berlin-headquartered live entertainment company DEAG in all-stock deal.
## Deal Value
The deal values 100% of DEAG’s equity at approximately $115 million.
## DEAG's Business
DEAG stages over 6,000 live events yearly and sells tickets through myticket.de and gigantic.com.
## DEAG's Portfolio
DEAG runs festivals including Airbeat One, NATURE ONE, ROCKHARZ, Juicy Beats, Sion sous les Étoiles, and Barcelona Rock Fest.
## Enhanced Background
Enhanced Group is NYSE-listed sports, entertainment, and performance products company that began trading in May.
## Deal Terms
Enhanced will issue 11 million new Class A shares at $8 each, valuing 100% of DEAG at $115 million.
## Enhanced's Rationale
Enhanced claims the deal positions it for 'the flip side of AI' by owning content, stage, and ticketing for live events.
## Deal Impact
Enhanced expects combined group to generate $670 million in 2027 revenue, with $603.9 million from DEAG.
## Key takeaway

Enhanced Group acquires 77% of European promoter DEAG in $115M all-stock deal to gain live event control.