# ESPN Taps Marvel’s Vision for ElClásico Debut

> Marvel’s Vision promotes Barcelona vs Real Madrid soccer match on ABC.
- Title: ESPN Taps Marvel’s Vision for ElClásico Debut · Variety
- Summary: Marvel’s Vision promotes Barcelona vs Real Madrid soccer match on ABC. ESPN uses Marvel’s Vision character to boost ABC’s first ElClásico broadcast with a…
- Keywords: espn, marvel vision, elclasico, barcelona, real madrid, abc, soccer, marvel studios, paul bettany, social media, entertainment, culture
- Source: Variety — https://variety.com/2026/tv/news/espn-taps-marvel-vision-elclasico-debut-abc-1236930598
- Author: Brian Steinberg
- Published: 2026-10-25T14:00:00+00:00
- Read time: 1 min
- Topics: espn, marvel vision, elclasico, barcelona, real madrid, abc, soccer, marvel studios, paul bettany, social media, entertainment, culture
## ESPN and Marvel Studios Collaboration
ESPN taps Marvel’s Vision to promote ABC’s first ElClásico broadcast between Barcelona and Real Madrid.

> The Vision, the Marvel super-hero, must tackle two important missions on Sunday.
## Promotion Strategy
A 30-second promo voiced by Paul Bettany and social media campaigns target soccer fans.
## Social Media Campaign
Q&A with Paul Bettany on soccer distributed across ESPN FC platforms and motion poster on Instagram and TikTok Stories.
## Key takeaway

ESPN uses Marvel’s Vision character to boost ABC’s first ElClásico broadcast with a 30-second promo and social media campaign.