# EU Policy Chief: European Producers Need Bigger Investment

> EU policy chief says European producers must get bigger to compete with US digital platforms.
- Title: EU Policy Chief: European Producers Need Bigger Investment
- Summary: EU policy chief says European producers must get bigger to compete with US digital platforms. European producers need more public and private investment to…
- Keywords: eu policy chief, mia market, giuseppe abbamonte, european producers, us digital platforms, youtube, streaming platforms, original ip, public financing, private financing, international revenues, audience attention
- Source: The Hollywood Reporter — https://hollywoodreporter.com/tv/tv-news/european-producers-eu-chief-1236735171
- Author: Etan Vlessing
- Published: 2026-10-19T09:40:51+00:00
- Read time: 1 min
- Topics: eu policy chief, mia market, giuseppe abbamonte, european producers, us digital platforms, youtube, streaming platforms, original ip, public financing, private financing, international revenues, audience attention
## EU Policy Chief
Giuseppe Abbamonte, director for media policy for the European Commission, told the Rome conference European producers must compete with US digital platforms and streamers.
## Investment Needed
European producers need new public and private financing to grab audience attention and international revenues while retaining control of original IP.
## Competitive Strategy
European companies must be more robust financially, take on risks, and compete with international competitors to succeed.
## Key takeaway

European producers need more public and private investment to compete with US digital platforms and retain control of original IP.