# EZE Perfumes Launches in Northeast India

> EZE Perfumes begins Northeast India presence with Guwahati launch.
- Title: EZE Perfumes Launches in Northeast India · The Economic Times
- Summary: EZE Perfumes begins Northeast India presence with Guwahati launch. EZE Perfumes enters Northeast India with Guwahati launch, marking founder Kanishka Jain's…
- Keywords: eze perfumes, northeast india, guwahati, kanishka jain, sawai fragrances, fragrance brand, EZE, Perfumes, Launches, Northeast, India, The Economic Times
- Source: The Economic Times — https://economictimes.indiatimes.com/industry/cons-products/fmcg/eze-perfumes-enters-northeast-india/articleshow/134871166.cms
- Author: Bikash Singh
- Published: 2026-10-11T13:10:00+00:00
- Read time: 1 min
- Topics: eze perfumes, northeast india, guwahati, kanishka jain, sawai fragrances, fragrance brand
## EZE Perfumes Launches
EZE Perfumes enters Northeast India with Guwahati launch, marking founder Kanishka Jain's homecoming.
## Founder's Statement
Kanishka Jain said, 'We feel truly blessed to begin EZE’s Northeast journey right here in Guwahati, my hometown.'

> We feel truly blessed to begin EZE’s Northeast journey right here in Guwahati, my hometown.
## Assamese Actress Endorsement
Nishita Goswami praised EZE Perfumes as 'beautiful, refreshing and having a distinct charm.'

> I got the chance to try EZE Perfumes, and I absolutely loved the fragrances! They are beautiful, refreshing and have a distinct charm of their own.
## Key takeaway

EZE Perfumes enters Northeast India with Guwahati launch, marking founder Kanishka Jain's homecoming and expanding its fragrance portfolio.