# Fabindia shifts focus to growth

> Fabindia aims to boost growth and cash flow by evolving beyond heritage.
- Title: Fabindia shifts focus to growth · The Economic Times
- Summary: Fabindia aims to boost growth and cash flow by evolving beyond heritage. Fabindia is adapting its product and operations to changing customer preferences to…
- Keywords: fabindia, william bissell, ethnic wear retailer, customer preferences, store performance, organic india, shifts, focus, growth, The Economic Times
- Source: The Economic Times — https://economictimes.indiatimes.com/industry/cons-products/garments-/-textiles/fabindia-looks-beyond-its-heritage-to-revive-growth-and-cash-flow/articleshow/135100067.cms
- Author: Aanya Thakur
- Published: 2026-10-21T19:35:00+00:00
- Read time: 1 min
- Topics: fabindia, william bissell, ethnic wear retailer, customer preferences, store performance, organic india
## Fabindia's growth challenge
Fabindia can no longer rely on heritage to keep customers returning.

> Longevity alone is no longer a competitive advantage. Relevance must be earned continuously
## Financial results
Revenue rose 6.3% to Rs 1,313 crore, but net profit fell to Rs 110 crore.
## Strategic shifts
Fabindia is expanding western wear and revising product development processes.
## Store performance review
Fabindia is closing, resizing, or relocating underperforming stores.
## Expert perspective
Brands must balance identity with changing customer expectations.
## Future focus
Fabindia aims to become more contemporary, agile, and responsive while retaining its founding values.

> For a company that has spent sixty-six years building one of India's most trusted brands, this is not a crisis of identity. It is an invitation to evolve
## Key takeaway

Fabindia is adapting its product and operations to changing customer preferences to revive growth and cash flow.