# Facebook Campaigns Turn Negative

> National party targets Greens' co-leader Chlöe Swarbrick in Facebook ads.
- Title: Facebook Campaigns Turn Negative · RNZ | Shortify
- Summary: National party targets Greens' co-leader Chlöe Swarbrick in Facebook ads. National party focuses 100 negative posts on Greens' co-leader Chlöe Swarbrick…
- Keywords: breaking, national, labour, chloe swarbrick, facebook, election, attack ads, RNZ
- Source: RNZ — https://rnz.co.nz/news/political/2355641/the-attack-ad-election-inside-the-parties-facebook-campaigns
- Author: RNZ | Te Reo Irirangi o Aotearoa
- Published: 2026-11-04T22:48:00+00:00
- Read time: 1 min
- Topics: breaking, national, labour, chloe swarbrick, facebook, election, attack ads, politics, news
## Negative Campaigning Surge
National and Labour each published over half their Facebook posts as negative ads.
## National's Attack Strategy
National published 371 negative posts, 66 percent of total, targeting Greens' co-leader Chlöe Swarbrick.
## Swarbrick as Election Boogeyman
Political scientist Dr Mona Krewel called Swarbrick 'the boogeyman of the election'.

> They have made her the bogeyman of the election
## National's Defense
National finance spokesperson Nicola Willis said Greens' polling strength gives them leverage in coalition talks.
## Key takeaway

National party focuses 100 negative posts on Greens' co-leader Chlöe Swarbrick during election campaign.