# Fanatics and OpenAI boost fan outfits

> OpenAI powers Fanatics' Shop the Look to recommend coordinated game-day outfits.
- Title: Fanatics and OpenAI boost fan outfits · OpenAI | Shortify
- Summary: OpenAI powers Fanatics' Shop the Look to recommend coordinated game-day outfits. Fanatics' AI-driven Shop the Look now suggests 10% more coordinated…
- Keywords: fanatics, openai, shop the look, mlb, nfl, nba, nhl, merchandise, recommendations
- Source: OpenAI — https://openai.com/index/fanatics-streamline-fan-experience
- Read time: 1 min
- Topics: fanatics, openai, shop the look, mlb, nfl, nba, nhl, ai, merchandise, recommendations, technology
## New Shop the Look feature
Fanatics launches OpenAI-powered Shop the Look for coordinated game-day outfits.
## AI recommendations work fast
OpenAI models create 50 coordinated looks in under 24 hours using Codex and Fanatics data.
## 10% higher engagement
Shop the Look achieves 10% higher engagement than previous experience across 30,000 MLB products.
## Key takeaway

Fanatics' AI-driven Shop the Look now suggests 10% more coordinated merchandise for fans across MLB, NFL, NBA, and NHL stores.