# Fave's Superfan Strategy

> Fave turns fans into creators, not just consumers, to boost artist revenue.
- Title: Fave's Superfan Strategy · Music Business Worldwide | Shortify
- Summary: Fave turns fans into creators, not just consumers, to boost artist revenue. Fave helps fans organize events and create content, increasing artist revenue by…
- Keywords: jacquelle amankonah horton, fave, superfan, tunecore, music business, artist teams, fan events, fan creators, music, business, Fave's, Strategy
- Source: Music Business Worldwide — https://musicbusinessworldwide.com/i-would-stop-thinking-the-fan-is-the-end-of-the-value-chain
- Published: 2026-10-21T14:14:11+00:00
- Read time: 2 min
- Topics: jacquelle amankonah horton, fave, superfan, tunecore, music business, artist teams, fan events, fan creators, music, business
## Jacquelle Amankonah Horton
Jacquelle Amankonah Horton left Google after seven years to build Fave, a fan-focused company.
## Fave's Superfan Definition
A superfan is someone whose fandom becomes a meaningful part of how they define themselves and the values they carry.
## Fave's Beta Launch
Fave went into beta in April 2021 with Taylor Swift’s fanbase before adding BTS ARMY and Bruno Mars’ Hooligans.
## Fave's Funding
Fave raised a USD $2.2 million seed round in 2021 backed by HYBE, Warner Music Group, Sony Music, and Concord Music.
## Fave's User Growth
Fave’s beta app reached just under 200,000 users, with fan creators engaging more than 2 million people.
## Fave's Next Phase
Fave moves from an app for fans to infrastructure for fan-led events, commerce, and community building.
## Fan Event Impact
Fan events organized through Fave generated 36% active participation and average order values of $44.
## Fave's Market Position
Fave coexists with Weverse, Stationhead, EVEN, and Spotify’s superfan tier by solving different parts of the fan journey.
## DSPs and Fan Engagement
DSPs struggle to track deep fan engagement, which Fave helps artists see through real-time fan activity.
## Serving Fans, Not Selling
Fave focuses on serving fans by understanding their needs before monetizing their activities.
## Artist Team Requests
Artist teams ask Fave to identify meaningful fans and turn their activity into repeatable business value.
## Fan Capacity Overlooked
Fave reveals fans already have the capacity to solve artist teams’ long-standing questions.
## Fave's 12-Month Predictions
Fave predicts more premium experiences for superfans and fan-driven entrepreneurship in the next 12 months.
## Fan Value Chain
Fave argues fans should not be the end of the value chain but an active part of creating additional value.
## Fave's Core Philosophy
Fave’s mission is to let fans create value for communities while giving artists more revenue and control.
## Key takeaway

Fave helps fans organize events and create content, increasing artist revenue by 76% and fan engagement.