# Fender Website Revamp

> Fender launches AI tool and artist content to transform website experience.
- Title: Fender Website Revamp · Music Ally | Shortify
- Summary: Fender launches AI tool and artist content to transform website experience. Fender's new website features an AI instrument recommender and a New York concert…
- Keywords: fender, ai tool, ask fender, the one for new york, fender play, october 14, music, business, technology, Website, Revamp, Music Ally
- Source: Music Ally — https://musically.com/2026/10/06/fender-revamps-its-website-with-ai-tool-and-more-artist-content
- Author: Stuart Dredge
- Published: 2026-10-06T12:30:00+00:00
- Read time: 1 min
- Topics: fender, ai tool, ask fender, the one for new york, fender play, october 14, music, business, technology
## Fender's Digital Evolution
Fender has expanded beyond instrument manufacturing into music education and artist development programs over the last decade.
## AI Instrument Tool Launch
Fender's 'Ask Fender' AI tool will launch in the US to help musicians find instruments based on playing style and needs.

> designed to help musicians discover the right instrument based on their playing style, experience, and needs
## New York Concert Series
The One. For New York concert series begins next week on october 14 with five shows.

> the one. for new york
## Sound Exploration Feature
Visitors can now hear instruments and amps while browsing products on the new website.
## Marketing Vision
Interim chief marketing officer Kelly Magrath says the site moves beyond e-commerce to help users discover gear and connect with the brand.

> moving beyond a traditional ecommerce platform, it's a place where people can discover new gear, find what's right for them and connect with the brand
## Key takeaway

Fender's new website features an AI instrument recommender and a New York concert series starting October 14.