# Ferrero Doubles Super Bowl Ads

> Ferrero will run two Super Bowl 2027 ads as part of a $50 million sports marketing bet.
- Title: Ferrero Doubles Super Bowl Ads · Adweek | Shortify
- Summary: Ferrero will run two Super Bowl 2027 ads as part of a $50 million sports marketing bet. Ferrero plans two Super Bowl 2027 ads for Nutella and Kinder Bueno as…
- Keywords: ferrero, super bowl, nutella, kinder bueno, sports marketing, sbf 2027, ferrero north america, Doubles, Super, Bowl, Ads, Adweek
- Source: Adweek — https://adweek.com/brand-marketing/ferrero-will-have-two-ads-in-super-bowl-2027-part-of-a-50-million-bet-on-sports
- Author: Eva Kis
- Published: 2026-10-06T18:52:28+00:00
- Read time: 1 min
- Topics: ferrero, super bowl, nutella, kinder bueno, sports marketing, sbf 2027, ferrero north america
## Ferrero Announces Super Bowl 2027 Ads
Ferrero will advertise two products, Nutella and Kinder Bueno, during Super Bowl 2027.
## Kinder Bueno Ad Boosts Sales
The outer space-themed Kinder Bueno ad drove a 140% lift in volume sales year-over-year.
## Ferrero's $50 Million Sports Bet
Ferrero plans to invest $50 million in sports marketing in 2027 as part of a strategic shift.
## Nutella in Space Viral Moment
A jar of Nutella floating in the Artemis II spaceship drove a 20% lift in Amazon unit sales.
## New Nutella Peanut Launch
Ferrero launched Nutella Peanut, its first flavor innovation in 60 years, in April.
## Super Bowl LXI Date Confirmed
Super Bowl LXI will be played on February 14, 2027, with Disney owning broadcast rights.
## Key takeaway

Ferrero plans two Super Bowl 2027 ads for Nutella and Kinder Bueno as part of a $50 million sports marketing investment.