# Festive Sales Boost Premium Goods

> India's online sales surge 40% in first three days of festive season with premium products driving growth.
- Title: Festive Sales Boost Premium Goods · The Economic Times
- Summary: India's online sales surge 40% in first three days of festive season with premium products driving growth. India's online sales grew 40% year-on-year in the…
- Keywords: india, online sales, premium products, festive season, fmcg, navratri, smartphones, electronics, Festive, Sales, Boost, Premium
- Source: The Economic Times — https://economictimes.indiatimes.com/industry/services/retail/have-money-will-buy-festive-online-sales-off-to-fine-premium-start/articleshow/134876862.cms
- Author: Writankar Mukherjee
- Published: 2026-10-11T19:46:00+00:00
- Read time: 1 min
- Topics: india, online sales, premium products, festive season, fmcg, navratri, smartphones, electronics
## Festive Shopping Costs Rise
India's online sales grew 40% year-on-year in the first three days of the festive season.

> The onset of Navratri acted as a catalyst in the already robust start to the sales
## Navratri Spurred Sales Surge
Sales climbed over 30% year-on-year in the first three days, driven by consumers upgrading to higher-value products.

> Sales climbed over 30% year-on-year in the first three days, driven by consumers upgrading to higher-value products
## FMCG Sales Jump 45-50%
Packaged food sales rose 45-50% led by mid-sized and large packs.

> Differentiated and healthier products are in demand, as are the transactions on quick-commerce platforms
## Quick Commerce Gains
Average bill values on quick commerce rose 15-20% in urban areas with first-time buyers in smaller towns.

> Differentiated and healthier products are in demand, as are the transactions on quick-commerce platforms
## Electronics Sales Up 20%
Television maker Super Plastronics reported 10% year-on-year growth in the first two days, accelerating to 20% from Sunday midnight.

> The base of last year is high as there was a GST drop in televisions last year
## Premium Smartphones Grow
Premium smartphones priced above ₹45,000 bucked a 12% decline in overall mobile phone volumes.

> Premium phones are the only segment to grow, which will lead to value growth in overall smartphones
## Key takeaway

India's online sales grew 40% year-on-year in the first three days of the festive season as premium goods demand rose.