# First Watch chef on breakfast innovation

> First Watch chef shares how chain elevates breakfast and brunch for millions.
- Title: First Watch chef on breakfast innovation | Shortify
- Summary: First Watch chef shares how chain elevates breakfast and brunch for millions. First Watch's senior vice president Shane Schaibly explains how the…
- Keywords: first watch, breakfast, brunch, menu innovation, culinary strategy, shane schaibly, billion-dollar chain, menu masters, Nation's Restaurant News
- Source: Nation's Restaurant News — https://nrn.com/menumasters-spotlight/first-watch-chef-on-how-chain-is-elevating-breakfast-and-brunch-for-millions-of-americans
- Read time: 1 min
- Topics: first watch, breakfast, brunch, menu innovation, culinary strategy, shane schaibly, billion-dollar chain, menu masters, food, business
## First Watch chef
Shane Schaibly, First Watch's senior vice president of culinary strategy, shares keys to innovation in breakfast and brunch.
## Billion-dollar chain
First Watch has become a billion-dollar chain influencing how millions of Americans eat breakfast and brunch.
## Menu awards
First Watch won two MenuMasters Awards: Best Healthful Menu Innovation in 2014 and Best Menu Line Extension in 2022.
## Podcast interview
Schaibly joins Nation's Restaurant News editor Sam Oches to discuss breakfast innovation and scaling R&D.
## Schaibly's background
Schaibly has cooked in restaurants since he was a teenager and works in the second group that believes they were put on earth to cook.
## Podcast sponsor
The podcast is sponsored by Ventura Foods and published by Nation's Restaurant News.
## Author background
Sam Oches is an award-winning editorial director with Informa Connect Foodservice and editor in chief of Nation's Restaurant News.
## Author credentials
Oches previously served as Editorial Director of Food News Media and is a past president of the International Foodservice Editorial Council.
## Key takeaway

First Watch's senior vice president Shane Schaibly explains how the billion-dollar chain innovates breakfast and brunch menus for millions of Americans.