# First Watch launches mobile-exclusive weekday menu

> First Watch introduces Sun on the Run app-only menu for weekday breakfasts.
- Title: First Watch launches mobile-exclusive weekday menu | Shortify
- Summary: First Watch introduces Sun on the Run app-only menu for weekday breakfasts. First Watch will offer a mobile-exclusive six-item weekday breakfast menu…
- Keywords: first watch, sun on the run, mobile-exclusive menu, weekday breakfast, app-only menu, brunch, on-the-go breakfast, corporate catering, ezcater, curbside pickup, Nation's Restaurant News
- Source: Nation's Restaurant News — https://nrn.com/casual-dining/first-watch-is-launching-a-mobile-exclusive-weekday-menu
- Read time: 1 min
- Topics: first watch, sun on the run, mobile-exclusive menu, weekday breakfast, app-only menu, brunch, on-the-go breakfast, corporate catering, ezcater, curbside pickup, food, business
## First Watch launches mobile-exclusive menu
First Watch is launching a mobile-exclusive weekday menu called Sun on the Run for Monday through Friday only.
## Sun on the Run menu details
The menu includes three sandwiches and three burritos ranging from health-conscious to indulgent options at $9.99 each.
## Example menu item
One example is The Banger, made with avocado mash, bacon, cheddar cheese, folded egg, and a toasted brioche bun.
## App section and bundling
Sun on the Run will have its own section on the First Watch mobile app, visible but not usable on weekends for marketing purposes.
## Bundling and curbside pickup
The app allows bundling items with drinks and curbside pickup will launch for Sun on the Run orders in 2027.
## Corporate catering focus
First Watch is joining tools like EzCater for corporate catering and will roll out group ordering capabilities throughout 2027.
## Growth strategy
The company aims to expand beyond weekend brunch to capture more weekday breakfast share and appeal to other demographics.
## Market gap
Eisenacher stated there's a gap in the market for weekday breakfast options that align with evolving consumer routines.
## Key takeaway

First Watch will offer a mobile-exclusive six-item weekday breakfast menu starting Monday through Friday for $9.99 each via its app.