# Fishing Business Grows with FXR

> FXR founder sees fishing's explosive growth as a key business opportunity.
- Title: Fishing Business Grows with FXR · OutKick | Shortify
- Summary: FXR founder sees fishing's explosive growth as a key business opportunity. FXR founder Milt Reimer says fishing's massive growth in participation and…
- Keywords: fishing, fxr, milt reimer, bassmaster, world bass enterprises, the champions tournament, trey mckinney, matt robertson, fisher anaya, OutKick
- Source: OutKick — https://foxnews.com/outkick-sports/fishing-big-business-fxr-founder-says-sports-growth-only-getting-started
- Author: Amber Harding
- Published: 2026-11-08T00:00:00+00:00
- Read time: 1 min
- Topics: fishing, fxr, milt reimer, bassmaster, world bass enterprises, the champions tournament, trey mckinney, matt robertson, fisher anaya, news, politics
## Record Fishing Prize
Matt Robertson won $1.25 million at The Champions tournament on Oct 31, 2026.

> MATT ROBERTSON WINS RECORD $1.25 MILLION FISHING PRIZE, DECLARES 'TRAILER TRASH FOR LIFE'
## Tournament Payout
The Champions tournament offered a $3.25 million purse with 60 competitors from two circuits.
## Fishing Participation
57 million Americans fished at least once in 2025, up from 50.1 million in 2019.
## FXR's Entry
FXR founder Milt Reimer began recognizing fishing's potential after discovering overlap with motorsports customers.

> We just started to connect through that, and then just realized, man, there is a lot of participation in Minnesota, especially
## Sponsored Anglers
FXR sponsors professional anglers including Matt Robertson, Fisher Anaya and Trey McKinney.
## FXR's Vision
Milt Reimer says fishing's growth shows it's real, here, and in front of us.

> It's real. It's here. It's in front of us
## Key takeaway

FXR founder Milt Reimer says fishing's massive growth in participation and professional success shows the sport's business potential is just beginning.