# FMCG Firms Race for Farmley Stake

> Major FMCG companies target Farmley's 31% stake in healthy snacks market.
- Title: FMCG Firms Race for Farmley Stake · The Economic Times
- Summary: Major FMCG companies target Farmley's 31% stake in healthy snacks market. FMCG giants like ITC and Emami are competing to acquire a significant stake in…
- Keywords: farmley, emami, itc, britannia, fmcg, stake sale, healthy snacks, d2c brand, fmcg majors, snacks brand, Firms, Race
- Source: The Economic Times — https://economictimes.indiatimes.com/industry/cons-products/fmcg/fmcg-majors-in-race-for-big-bite-of-snacks-brand-farmley-emami-itc-brtiannia/articleshow/134876847.cms
- Author: Reghu Balakrishnan
- Published: 2026-10-11T19:35:00+00:00
- Read time: 1 min
- Topics: farmley, emami, itc, britannia, fmcg, stake sale, healthy snacks, d2c brand, fmcg majors, snacks brand
## FMCG Firms Target Farmley
Leading fmfg companies including emami, itc, britannia and orkla india are keen on a significant stake in healthy snacking brand farmley.

> Farmley is exploring a dual-track sale process, with options ranging from a minority stake divestment to a majority stake sale
## Farmley Stake Details
A group of early investors holding a combined 31 percent stake in farmley have put their shares on the block.
## Farmley's Investors
Omnivore partners, dsg consumer partners, alkemi growth capital, insitor partners, indigram labs and trifecta capital hold the 31 percent stake.
## Farmley's Growth
Farmley made ₹396 crore in revenue in fy25, up 72 percent from ₹230 crore in fy24.
## Market Focus
Fmfg majors are increasingly looking to acquire brands in emerging premium food categories rather than build them from scratch.
## Key takeaway

FMCG giants like ITC and Emami are competing to acquire a significant stake in Farmley, a healthy snacks brand founded by IIT alumni, potentially valuing it at ₹2,000 crore.