# Ford Fathom EV Trim Prices Stay Under $40K

> Ford’s 2028 Fathom EV will have top trims under $40,000 by 2027.
- Title: Ford Fathom EV Trim Prices Stay Under $40K · Car and Driver
- Summary: Ford’s 2028 Fathom EV will have top trims under $40,000 by 2027. Ford executives confirm the 2028 Fathom electric truck’s most expensive trim will cost less…
- Keywords: ford, fathom, 2028, trim, price, 40000, 2027, preorder, Car and Driver
- Source: Car and Driver — https://caranddriver.com/news/a74335716/2028-ford-fathom-top-trims-priced-under-40k
- Author: Alayna Wilkening
- Published: 2026-11-04T17:57:13+00:00
- Read time: 1 min
- Topics: ford, fathom, 2028, ev, trim, price, 40000, 2027, preorder, cars
## Ford Fathom EV Pricing
Ford executives say the 2028 Fathom EV’s top trim will stay under $40,000.
## Starting Price and Platform
The Fathom starts at $29,945 and uses Ford’s new Universal EV platform.
## 2027 Pre-Order Timeline
Pre-orders open in Q1 2027, with sales starting in Q4 2027.
## CEO Test Drive Reaction
Ford CEO Jim Farley called the Fathom a 'breakthrough product' after testing it.

> breakthrough product
## Universal EV Platform Details
The platform uses a 400-volt system and 48-volt architecture for cost savings.
## Trim Price Strategy
Ford aims to keep all Fathom trims under $40,000 despite higher specs.
## Key takeaway

Ford executives confirm the 2028 Fathom electric truck’s most expensive trim will cost less than $40,000, with pre-orders starting in Q1 2027.