# Formula 1 Finds Horse Girl Gacha Game as Financial Partner

> Cygames' horse girl gacha game Umamusume becomes F1 Japanese Grand Prix's founding partner, renaming a circuit corner for a year.
- Title: Formula 1 Finds Horse Girl Gacha Game as Financial Partner
- Summary: Cygames' horse girl gacha game Umamusume becomes F1 Japanese Grand Prix's founding partner, renaming a circuit corner for a year.
- Keywords: formula 1, umamusume, pretty derby, suzuka circuit, founding partner, 2027 f1 world championship, gacha game, horse girl, PC Gamer
- Source: PC Gamer — https://pcgamer.com/games/sports/formula-1-just-found-a-bizarre-financial-supporter-in-horse-girl-gacha-umamusume-pretty-derby
- Published: 2026-11-14T14:00:00+00:00
- Read time: 1 min
- Topics: formula 1, umamusume, pretty derby, suzuka circuit, founding partner, 2027 f1 world championship, gacha game, horse girl
## F1 Japanese Grand Prix Finds New Partner
The 2027 F1 World Championship's Japanese Grand Prix has named Cygames' horse girl gacha game Umamusume: Pretty Derby as a founding partner.
## What Does Founding Partner Mean?
Founding partners bring additional value to the event and help shape its growth through marketing, promotional activities, and fan experiences.
## Suzuka Circuit Corner Renamed
Umamusume will rename Suzuka Circuit's 130R corner to Umamusume 130R for approximately one year.
## Marketing Activities Limited
Cygames plans minimal marketing during the Japanese Grand Prix itself, focusing on promotional activities outside the race event.
## Umamusume: Pretty Derby Explained
Umamusume is an anime-slash-gacha game featuring anthropomorphised horse girls based on real race horses.
## Special Events at Suzuka
Cygames will open a special booth and host a live music performance on April 10 for Umamusume fans at Suzuka Circuit.
## Key takeaway

Cygames' Umamusume: Pretty Derby will rename Suzuka Circuit's 130R corner to Umamusume 130R for one year as a founding partner of the 2027 F1 Japanese Grand Prix.