# Fox Expands Agentic Platform for TV Upfront

> Fox launches agentic platform to streamline TV ad transactions and digital planning by 2027.
- Title: Fox Expands Agentic Platform for TV Upfront · Adweek
- Summary: Fox launches agentic platform to streamline TV ad transactions and digital planning by 2027. Fox is expanding its agentic platform to handle end-to-end TV…
- Keywords: fox, agentic, advertising, upfront, 2027, digital, linear, Expands, Platform, Adweek
- Source: Adweek — https://adweek.com/convergent-tv/fox-expands-agentic-push-with-eyes-set-on-tv-upfront-future
- Author: Bill Bradley
- Published: 2026-10-15T14:20:22+00:00
- Read time: 1 min
- Topics: fox, agentic, tv, advertising, upfront, 2027, digital, linear
## Fox's Agentic Platform
Fox is expanding its TV ad industry platform to handle end-to-end linear and digital transactions.
## Phase 1 Agentic Rollout
Fox tested agentic capabilities with WPP and Horizon Media at Cannes Lions, enabling secure buyer-seller agent connections.
## Phase 2 Partnerships
Fox added Omnicom, Stagwell, and Simulmedia to its agentic partner list for live campaign transactions.
## Time Savings
Agentic technology reduced campaign execution time from days to minutes for client campaigns.
## Secure Audience Targeting
Fox's agentic system creates continuous data linkages without custom clean rooms, improving audience targeting.
## 2027 Digital Rollout
Fox plans to add end-to-end digital planning and buying by early 2027 for full agentic platform convergence.
## Upfront Impact
Fox aims to integrate agentic capabilities into 2027 upfront discussions for client relationship improvements.
## Key takeaway

Fox is expanding its agentic platform to handle end-to-end TV and digital ad transactions by 2027, cutting manual processes and improving client relationships.