# French vintage store opens in SF

> Elsie Green, a French vintage shop, opens downtown SF via city's Vacant to Vibrant program.
- Title: French vintage store opens in SF · The San Francisco Standard
- Summary: Elsie Green, a French vintage shop, opens downtown SF via city's Vacant to Vibrant program. Elsie Green opens a French vintage store in downtown San…
- Keywords: elsie green, vacant to vibrant, one embarcadero center, sf new deal, laurie cain furber, bxp, devil's teeth bakery, whack donuts, news, local, French, vintage
- Source: The San Francisco Standard — https://sfstandard.com/2026/10/12/elsie-green-vacant-to-vibrant-embarcadero-center
- Published: 2026-10-12T13:00:00+00:00
- Read time: 1 min
- Topics: elsie green, vacant to vibrant, one embarcadero center, sf new deal, laurie cain furber, bxp, devil's teeth bakery, whack donuts, news, local
## French vintage shop opens
Elsie Green, a French vintage and made-to-order furniture shop, opens at One Embarcadero Center in downtown San Francisco on Oct. 17.

> It’s so exciting, a lot of those fresh items will go directly into the city store
## Vacant to Vibrant program
SF New Deal’s Vacant to Vibrant program helps landlords and small businesses fill vacant downtown storefronts with funding and permitting assistance.

> It takes the fear out of taking the leap of opening a store
## Laurie Cain Furber
Laurie Cain Furber filled a 20-foot shipping container with vintage items from France before opening her shop in SF.

> We’ll have everything you need for entertaining
## BXP partnership
BXP, San Francisco’s largest office landlord, has partnered with Vacant to Vibrant tenants including Devil’s Teeth Bakery and Whack Donuts.

> BXP has said that it cares more about energizing the area for its corporate tenants
## Program success
Since 2023, Vacant to Vibrant has helped over 30 small businesses open in downtown San Francisco, with 23 currently operating and 10 signed long-term leases.

> rents are changing, and the available spaces are changing
## French kitchen aesthetic
Elsie Green aims to sell French kitchen-style products for hosting a tr è s chic dinner party, including hand-dyed napkins and midcentury modern furniture.

> Concord feels like mars when you’re living in marin
## Key takeaway

Elsie Green opens a French vintage store in downtown San Francisco using the city's Vacant to Vibrant program to fill vacant retail spaces.