# FTC Approves Publicis' $2.2 Billion LiveRamp Deal

> FTC approves Publicis' $2.2 billion LiveRamp acquisition with neutrality conditions.
- Title: FTC Approves Publicis' $2.2 Billion LiveRamp Deal · Adweek
- Summary: FTC approves Publicis' $2.2 billion LiveRamp acquisition with neutrality conditions. FTC approved Publicis' $2.2 billion acquisition of LiveRamp with…
- Keywords: ftc, publicis, liveramp, digital advertising, neutrality conditions, acquisition, competition, Approves, Publicis', Billion, Deal, Adweek
- Source: Adweek — https://adweek.com/agencies/ftc-approves-publicis-22-billion-liveramp-deal-with-neutrality-conditions
- Author: Christopher Cicchiello
- Published: 2026-10-20T15:56:59+00:00
- Read time: 1 min
- Topics: ftc, publicis, liveramp, digital advertising, neutrality conditions, acquisition, competition
## FTC approves Publicis acquisition
The Federal Trade Commission approved Publicis Groupe's $2.2 billion acquisition of LiveRamp, clearing a key hurdle for the deal.
## Five-year neutrality rules
Publicis must follow strict guidelines for five years to ensure competitors have neutral access to LiveRamp's products and services.
## Firewalls and audits
Publicis must establish firewalls to block competitor data access and hire an independent auditor for six-monthly compliance checks.
## Publicis' neutrality commitment
Publicis CEO Arthur Sadoun stated LiveRamp's neutrality and independence remain fundamental to its model under the new ownership.
## Key takeaway

FTC approved Publicis' $2.2 billion acquisition of LiveRamp with five-year neutrality rules to ensure fair competition.