# FTC Orders Walmart, Uber, Delta and Six Others to Explain Personalized Pricing Data

> FTC demands Walmart, Uber, Delta and six firms disclose personalized pricing data practices.
- Title: FTC Orders Walmart, Uber, Delta and Six Others to Explain…
- Summary: FTC demands Walmart, Uber, Delta and six firms disclose personalized pricing data practices. FTC orders nine companies including Walmart, Uber and Delta to…
- Keywords: ftc, walmart, uber, delta, personalized pricing, personalized wages, algorithmic pricing, data privacy, congressional elections, consumer protection, finance, markets
- Source: BigGo Finance — https://finance.biggo.com/news/d25cdfc0-7a54-4765-a724-53bb3fcd8750
- Author: BigGo Finance
- Published: 2026-10-28T20:35:31+00:00
- Read time: 1 min
- Topics: ftc, walmart, uber, delta, personalized pricing, personalized wages, algorithmic pricing, data privacy, congressional elections, consumer protection, finance, markets
## FTC Orders Nine Companies
Federal Trade Commission sent information demands to nine companies including Walmart, Target, Uber, Lyft, DoorDash, Instacart, Delta, United and JetBlue.
## Personalized Pricing Data
The agency seeks details on whether companies use location, browsing history and income to set individualized prices and wages.
## FTC Chairman's Statement
Chairman Andrew N. Ferguson said consumers and workers deserve to know how their data shapes what they are charged and paid.
## Political Context
The orders arrive ahead of congressional elections where living costs dominate voter concerns.
## Algorithmic Pricing Concerns
Software that feeds on individual-level data to serve different prices to different people is nearly impossible to detect from outside.
## Study Purpose
The agency plans to publish a study to inform regulators and lawmakers about algorithmic pricing and wage-setting tools.
## Next Steps
The study could accelerate state-level bans forcing retailers and delivery platforms to abandon personalized pricing tools.
## Key takeaway

FTC orders nine companies including Walmart, Uber and Delta to explain how they use personal data for individualized pricing and wages.