# Fuji Media and SBI form 50-50 media venture

> Fuji Media Holdings and SBI Holdings will launch a 50-50 joint venture for media and content production in January 2027.
- Title: Fuji Media and SBI form 50-50 media venture · The Japan Times
- Summary: Fuji Media Holdings and SBI Holdings will launch a 50-50 joint venture for media and content production in January 2027.
- Keywords: fuji media holdings, sbi holdings, media, content production, joint venture, japan, news, politics, world, Fuji, SBI, form
- Source: The Japan Times — https://japantimes.co.jp/business/2026/11/03/companies/sbi-fuji-media-business-alliance
- Author: No Author
- Published: 2026-11-03T03:31:00+00:00
- Read time: 1 min
- Topics: fuji media holdings, sbi holdings, media, content production, joint venture, japan, news, politics, world
## Joint venture announcement
Fuji Media Holdings and SBI Holdings announced a 50-50 joint venture for media and content production starting January 2027.
## Real media focus
The venture will develop projects centered on real media, where businesses build continuous customer relationships through live events.
## SBI President statement
SBI President Yoshitaka Kitao said, 'It is necessary to establish a system to continuously produce intellectual property.'

> It is necessary to establish a system to continuously produce intellectual property
## New content projects
The companies will launch auditions under a project led by producer and lyricist Yasushi Akimoto to develop new content and creators.
## Content funding model
Fuji Media will invest in a ¥100 billion SBI fund focused on the content industry, and the two companies will select investment targets together.
## Previous talks
SBI and Fuji Media began talks on the alliance in June 2026, aiming to form the joint venture by January 2027.
## Key takeaway

Fuji Media Holdings and SBI Holdings will create a 50-50 joint venture focused on media and content production starting January 2027.