# Gambian Fashion Entrepreneurs Target Global Recognition at CANEX

> Gambian fashion founders use CANEX to expand globally while promoting local culture.
- Title: Gambian Fashion Entrepreneurs Target Global Recognition at…
- Summary: Gambian fashion founders use CANEX to expand globally while promoting local culture.
- Keywords: bassin's couture, canex wknd 2026, gambia, gambian fashion, african textiles, fashion entrepreneurs, creative industries, textile sourcing, african fashion brands, global market expansion, Allafrica
- Source: Allafrica — https://allafrica.com/stories/202611070240.html
- Published: 2026-11-07T17:50:46+00:00
- Read time: 1 min
- Topics: bassin's couture, canex wknd 2026, gambia, gambian fashion, african textiles, fashion entrepreneurs, creative industries, textile sourcing, african fashion brands, global market expansion, news, world
## Gambian Fashion Founders Attend CANEX
Mariama Jallow, Ndey Bassin, and Ida, founders of Bassin's Couture, attend CANEX WKND 2026 in Lagos, Nigeria.
## Bassin's Couture Focuses on Women and Culture
Ndey Bassin Faye uses fashion to empower women and promote Gambian culture through local textiles.
## Sourcing Challenges for African Textiles
Faye states sourcing diverse fabrics outside Gambian culture is difficult, with Europe and China easier sources than African countries.
## CANEX Offers Business Opportunities
The four-day event connects entrepreneurs with suppliers, partners, and global markets for African fashion businesses.
## Masterclass on Market Expansion
Anita Ehui highlights structural challenges in African fashion manufacturing and encourages local sourcing for stronger economies.
## Global Market Strategy for African Brands
Entrepreneurs must identify target customers and avoid overcomplicating business decisions based on personal preferences.
## CANEX Facilitates Collaborations
CANEX connects designers with potential customers and sparks collaborations through shared conversations.
## Gambian Textile Traditions
Faye incorporates hand-woven Gambian fabrics into designs to promote local resources and cultural identity.
## African Fashion Competes Globally
Faye and Ehui agree African fashion can compete globally but needs better infrastructure for African creatives.
## CANEX Goals for African Creatives
CANEX WKND 2026 aims to empower African creatives to access global markets and drive economic growth.
## Key takeaway

Gambian entrepreneurs aim to gain international recognition through CANEX while integrating local textiles into global fashion.