# Gaming as Music Marketing Channel

> Gaming drives music marketing with viral campaigns and real-time engagement.
- Title: Gaming as Music Marketing Channel · Musically | Shortify
- Summary: Gaming drives music marketing with viral campaigns and real-time engagement. Gaming platforms boost music sales through targeted campaigns and live…
- Keywords: music marketing, gta vi, cliff richard, metallica, monstercat, alan walker, glass animals, restaurant tycoon 3, bring me the horizon, screamstar, phantoms, Musically
- Source: Musically — https://musically.com/2026/11/06/gaming-as-a-music-marketing-channel
- Read time: 1 min
- Topics: gaming, music marketing, gta vi, cliff richard, metallica, monstercat, alan walker, glass animals, restaurant tycoon 3, bring me the horizon, screamstar, phantoms
## GTA VI Trailer Impact
GTA VI trailer drove lasting music uplifts for featured tracks.

> Devil Woman was still at 4.3x its baseline five weeks after the extended-look trailer
## Game-Integrated Releases
Monstercat releases tracks in Rocket League while launching on streaming services.

> Alan Walker's four-track ep launched alongside the game's neon nights event
## Live Shows as Games
Bring Me The Horizon's geo-fenced mobile game let fans compete in real time.

> Of those taking part, 45% were new to the band's database and 52% claimed a discord role
## Key takeaway

Gaming platforms boost music sales through targeted campaigns and live interactions.