# Gears of War E-Day Sales Soft Start

> Gears of War: E-Day sells just 230,000 copies in first week as Game Pass reportedly cannibalizes premium revenue.
- Title: Gears of War E-Day Sales Soft Start · IGN | Shortify
- Summary: Gears of War: E-Day sells just 230,000 copies in first week as Game Pass reportedly cannibalizes premium revenue. Gears of War: E-Day sold 230,000 copies in…
- Keywords: gears of war, e-day, xbox, game pass, premium edition, sales, xbox console, gaming, entertainment, Gears, War, Soft
- Source: IGN — https://ign.com/articles/gears-of-war-e-day-estimated-sales-reach-just-230000-in-first-week-analyst-says
- Author: Michael Cripe
- Published: 2026-10-09T21:49:35.439+00:00
- Read time: 1 min
- Topics: gears of war, e-day, xbox, game pass, premium edition, sales, xbox console, gaming, entertainment
## Gears of War: E-Day Sales
Xbox exclusive Gears of War: E-Day reached an estimated 230,000 copies sold in its first week.
## Steam and Xbox Sales Breakdown
Steam sales account for 168,000 copies, with Xbox sales totaling 62,000 copies.
## Game Pass Impact
Game Pass reportedly drives 722,000 premium upgrades instead of direct purchases.
## Analyst's Warning
Analyst Rhys Elliott says Game Pass is 'cannibalizing much of the premium revenue'.

> cannibalizing much of the premium revenue
## Revenue Breakdown
Xbox ecosystem revenue reached $27 million, with total earnings about $37 million.
## Analyst's Critique
For every Xbox copy sold, nearly 12 Game Pass upgrades were sold, making the $70 SKU functionally dead.

> For every one copy sold on Xbox, nearly 12 Game Pass upgrades were sold. The $70 premium SKU is, functionally, dead on Xbox
## What Happens Next
Microsoft may adjust Game Pass strategy to boost standalone sales after E-Day underperforms.
## Key takeaway

Gears of War: E-Day sold 230,000 copies in its first week, with Game Pass driving 722,000 premium upgrades instead of direct purchases.