# Gen Z and Gen Alpha Reshape Indian Retail

> India’s youngest consumers drive 80% of household purchases through digital-first brands.
- Title: Gen Z and Gen Alpha Reshape Indian Retail · Financialexpress
- Summary: India’s youngest consumers drive 80% of household purchases through digital-first brands. Gen Z and Gen Alpha influence 80% of household purchases in India…
- Keywords: gen z, gen alpha, india, digital fashion, skincare, virtual fashion, flipkart, roblox, sammmm, tikitoro, tuco kids, deloitte
- Source: Financialexpress — https://financialexpress.com/life/lifestyle/catching-em-young-from-skincare-to-virtual-fashion/4352997
- Author: Vaishali Dar
- Published: 2026-10-03T14:18:53+00:00
- Read time: 1 min
- Topics: gen z, gen alpha, india, digital fashion, skincare, virtual fashion, flipkart, roblox, sammmm, tikitoro, tuco kids, deloitte
## Gen Z and Gen Alpha Reshape Indian Retail
India’s youngest consumers are no longer influencing household purchases, they are reshaping industries.
## Gen Alpha’s Digital Influence
Born after 2012, Gen Alpha accounts for more than a quarter of India’s population.
## Gen Z’s Global Impact
Gen Z, born between 1997 and 2012, is emerging as one of the most influential consumer groups globally.
## Tech Adoption Rates
73% of Gen Alpha consumers own smartphones, while 60% have access to laptops.
## Influence on Purchases
Gen Alpha can influence up to 80% of household purchase decisions.
## Brand Shifts
Brands are redesigning products, communication strategies and customer experiences for Gen Z and Gen Alpha.
## Coach’s Gen Z Series
Coach launched &Coach, a Gen Z-focused content series with creators like Charli XCX and Malala Yousafzai.
## Beauty Sector Growth
Flipkart’s beauty category grew 50% YoY with Gen Z driving 60% of beauty purchases.
## Tier 2 City Trends
Two in three beauty searches on Flipkart originate from non-metro cities like Cuttack and Gorakhpur.
## Specialized Skincare
Tuco Kids offers skincare for children aged 3-15, while Tikitoro segments products for children and teens.
## Teen Skincare Focus
Sammmm focuses exclusively on teen skincare with products developed after 30,000 teen conversations.
## Key takeaway

Gen Z and Gen Alpha influence 80% of household purchases in India via digital-first brands and virtual fashion.