# Gen Z Beauty Growth on Myntra

> Gen Z shoppers drive Myntra's beauty sales with skincare and smaller cities.
- Title: Gen Z Beauty Growth on Myntra · The Economic Times | Shortify
- Summary: Gen Z shoppers drive Myntra's beauty sales with skincare and smaller cities. Gen Z accounts for 60% of Myntra's beauty shoppers, spending 1.2x more than…
- Keywords: myntra, gen z, skincare, tier 2 cities, k-beauty, men's beauty, Gen, Beauty, Growth, The Economic Times
- Source: The Economic Times — https://economictimes.indiatimes.com/industry/cons-products/fmcg/myntra-sees-gen-z-drive-beauty-growth-as-skincare-smaller-cities-gain-ground/articleshow/135047628.cms
- Author: Sagar Malviya
- Published: 2026-10-19T11:31:00+00:00
- Read time: 1 min
- Topics: myntra, gen z, skincare, tier 2 cities, k-beauty, men's beauty
## Gen Z Beauty Demand
Gen Z accounts for 60% of Myntra's beauty shoppers, spending 1.2 times more on beauty than average customers.
## City Expansion
Half of Gen Z beauty shoppers come from Tier 2 and Tier 3 cities, driving demand for international brands.
## Skincare Focus
80% of Gen Z beauty consumers use three products, with 30% buying one or two per order.
## K-Beauty Surge
K-beauty demand on Myntra rose 200%, with search queries increasing over 300%.
## Men's Beauty Growth
Men's skincare orders rose 78%, body-grooming products grew 20%, and perfume orders increased 50%.
## Quick Commerce
Myntra's M-Now service offers 596 beauty brands, including 107 international brands.
## Key takeaway

Gen Z accounts for 60% of Myntra's beauty shoppers, spending 1.2x more than average on skincare and international brands.