# Gene Schwam Dies at 96

> Veteran Hollywood publicist Gene Schwam, who worked with Elvis Presley and Julie Andrews, dies at 96.
- Title: Gene Schwam Dies at 96 · Variety | Shortify
- Summary: Veteran Hollywood publicist Gene Schwam, who worked with Elvis Presley and Julie Andrews, dies at 96. Gene Schwam, a veteran Hollywood publicist who…
- Keywords: gene schwam, elvis presley, julie andrews, hollywood publicist, los angeles, public relations, entertainment, culture, Gene, Schwam, Dies, Variety
- Source: Variety — https://variety.com/2026/film/news/gene-schwam-dead-publicist-elvis-presley-1236914812
- Author: Pat Saperstein
- Published: 2026-10-17T17:28:07+00:00
- Read time: 1 min
- Topics: gene schwam, elvis presley, julie andrews, hollywood publicist, los angeles, public relations, entertainment, culture
## Gene Schwam's death
Veteran Hollywood publicist Gene Schwam died Friday in Los Angeles after a brief illness at age 96.
## Co-founded Hanson & Schwam
Schwam co-founded Hanson & Schwam Public Relations with Adeline Hanson in 1955, establishing an independent agency that lasted decades.
## Ladies first
Hanson said, 'Ladies first' when Schwam wanted his name at the front of the firm.

> Ladies first
## Key takeaway

Gene Schwam, a veteran Hollywood publicist who represented Elvis Presley and Julie Andrews, died at 96 in Los Angeles after a brief illness.