# Girard-Perregaux Joins Formula 1 With Williams Watch Duo

> Two new luxury timepieces merge high watchmaking with racing precision in a bold partnership.
- Title: Girard-Perregaux Joins Formula 1 With Williams Watch Duo
- Summary: Two new luxury timepieces merge high watchmaking with racing precision in a bold partnership. Girard-Perregaux and Williams F1 created two special-edition…
- Keywords: girard-perregaux, williams racing, formula 1, luxury watches, laureato, motorsport partnerships, watch collaboration, chronograph, atlassian williams, fw48, Joins, Formula
- Source: Maxim — https://maxim.com/gear/girard-perregaux-races-into-formula-1-with-new-atlassian-williams-watch-duo
- Published: 2026-09-21T10:00:00+00:00
- Read time: 1 min
- Topics: girard-perregaux, williams racing, formula 1, luxury watches, laureato, motorsport partnerships, watch collaboration, chronograph, atlassian williams, fw48
## Luxury watchmaker enters F1 arena
Girard-Perregaux has partnered with Atlassian Williams to create two special-edition watches celebrating the intersection of precision timekeeping and Formula 1 racing.
## Part of a growing trend
F1 watch collaborations are booming. TAG Heuer, Aston Martin with Timex, and Honda with Casio Edifice have all released motorsport-themed timepieces, creating a pit lane of stylish options.
## Two watches, one vision
The collection includes a 42mm sport-dress watch priced at $16,200 and a chronograph at $20,900, both featuring the elegant cushioned Laureato case design that defined luxury sports watches since the 1970s.
## Bold blue dials tell a story
Both watches feature striking blue dials inspired by the Williams FW48 2026 car, with red accents evoking pit lane and racing dashboards. The Williams W logo sits at the 12-o'clock position.

> The blue dial draws inspiration from the Williams FW48.
## Shared principles drive partnership
Girard-Perregaux and Williams view this collaboration as more than branding. Both organizations share commitment to precision, performance, and craftsmanship across their respective disciplines of watchmaking and motorsport engineering.

> The quality of the work matters as much as what it can achieve.
## More releases expected ahead
Girard-Perregaux hints that additional Williams Edition watches will follow, cementing the long-term relationship between the watchmaker and the F1 team.
## Key takeaway

Girard-Perregaux and Williams F1 created two special-edition watches that blend motorsport heritage with luxury craftsmanship, featuring bold blue dials inspired by the team's 2026 car.