# Global Citizen Partners with Influential for Creator Campaign

> Global Citizen teams with Influential to reach younger audiences through creator activations at its festival.
- Title: Global Citizen Partners with Influential for Creator Campaign
- Summary: Global Citizen teams with Influential to reach younger audiences through creator activations at its festival. Influential, a Publicis-owned influencer…
- Keywords: global citizen, influential, publicis, creator network, central park festival, lenny kravitz, alicia keys, john legend, shaboozey, smallholder farmers, school enrollment, electricity access
- Source: Adweek — https://adweek.com/media/global-citizen-influential-official-creator-partner
- Author: Mark Stenberg
- Published: 2026-09-25T13:00:00+00:00
- Read time: 1 min
- Topics: global citizen, influential, publicis, creator network, central park festival, lenny kravitz, alicia keys, john legend, shaboozey, smallholder farmers, school enrollment, electricity access
## Global Citizen Finds New Reach
Global Citizen, known for its Central Park festival, partners with Influential to reach younger audiences that celebrities no longer reliably attract.

> The most powerful medium will be an individual being able to talk about things that otherwise would have been left for old school mediums.
## Influential's Creator Network
Influential, founded in 2013 and acquired by Publicis in 2024, now has 18 million creators in its opt in network.
## Festival Creator Activations
Twenty creators including Ling and Lam will post at Global Citizen Festival, targeting school enrollment, smallholder farmers, and electricity access.
## World Cup Test Run
Influential helped Global Citizen reach creators for the World Cup halftime show using Dhar Mann and Pubity.
## Pro Bono Partnership
Influential works pro bono with Global Citizen, with no commercial arrangement discussed.
## Key takeaway

Influential, a Publicis-owned influencer platform, partners with Global Citizen to engage younger audiences via creator activations at the festival.